Today’s content
is tomorrow’s business
Speak to the CEO of Rashi today
Run an instant and highly bespoke inference on the expanse of TikTok or YouTube, and build
bespoke insights that will re-contextualize your most pressing decisions for strategy.
Mine thousands of relevant TikTok accounts to identify who exactly is the most contextual influencer for your product category.
Insights to tailor your content to generate the best engagement with specific influencers & their communities, mining exactly what content performs best with each influencer-partner.
Today’s digital marketing landscape is a result of big-tech platforms creating disruptive citizen experiences, that happen to provide a powerful lens for brands to reach audiences on a platform scale. For brands to target their prospective audiences at scale, the tech platforms have invented an array of optimization capabilities for target- profiling.
Yet, within this evolving platform landscape, sovereign individuals are building their freedoms and autonomous lifestyles, by cultivating and growing their followings. An interesting societal question that has come about, “Is a TikTok account with 500,000 followers more valuable than a Harvard degree?”
It is within this landscape, that brands are relying on social-listening to understand their audiences and the shifting market sentiments. But today’s social-listening tools only capture snippets of the conversation, and will rarely provide you the tools needed to decode a whole strategy.
How can brands identify the truly Best influencers for their product? How can brands leverage micro-influencers, for highest return on marketing spend? How would a brand know, who is truly the best fit for their brand? How can brands partner with bespoke influencers, to craft a niche and authentic product narrative? What are the influencer’s audience reacting to, about the influencer’s content, that generates the best engagement?
Rashi is the next-generation decoder of the full conversation. With our technology, strategists can decode the whole story, by crafting a machine-generated inference of highly bespoke and contextual insights, to your most pressing marketing strategic partnership nee
*micro-influencers are defined as having under-20,000 followers.
